MarginWorks is the AI launch pad from Wilk Industries, a New York-based company building 25 businesses. We're not a venture-backed accelerator selling theory. We're operators who use AI every single day to launch real businesses — and we help new business owners do the same.
The difference: we actually use this stuff. AI runs our operations, our content, our monitoring, our customer workflows. When we recommend a tool or a launch strategy, it's because we've already tested it on ourselves.
Joanna Kurylo is a New York-based operator, builder, and business owner. Queens-born, Brooklyn-based. She runs Wilk Industries and is building 25 businesses in public — documenting the wins, the losses, and the lessons along the way.
She started MarginWorks because she saw two things happening simultaneously:
1. People who wanted to start their first business were overwhelmed by options, tools, and "guru" advice that made everything sound complicated.
2. The AI tools existed to make launching a business dramatically easier — but nobody was teaching new business owners how to actually use them.
So she built the launch pad she wished existed: practical, beginner-friendly, free to join, and built around actually launching something — not just learning about it.
Start with the free quiz. Find your idea. Launch something real — with people who are doing it right now.
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